Buy This and 31
Other Procedures
Sales & Marketing Procedures Manual
700 Pages - $495

The Trade Show Event Policy Procedure outlines steps for planning, exhibiting and following-up on product trade shows and events. The event policy allows your company to meet many potential customers face-to-face in a short period of time and in a cost-effective manner.

This event policy applies to all trade shows or events where your company's products are displayed for the purposes of marketing and sales. (26 pages, 3018 words)

Activities Covered in the Trade Event Policy Procedure

• Planning Trade Shows and Events
• Exhibiting
• Trade Show/Exhibit Evaluation
• Adjusting the Trade Show/exhibit Plan

References Used in the Trade Event Policy Procedure

• Sales & Marketing Executives' Manual
• Regulations/Statutes

Forms Included in the Trade Event Policy Procedure

• Trade Show/Event Planning Worksheet Form
• Trade Show Plan Form
• Trade Show Worksheet Form
• Trade Show Checklist Form
• Trade Show/Event Supply Checklist
• Equipment Request From Inventory Form
• Show Registration Form
• Visitor Evaluation Form
• Trade Show/ Exhibit Summary Form