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Sales & Marketing Procedures Manual
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The purpose of the Situation Analysis Policy Procedure is to develop an understanding of where and how your company is situated and how it interacts with the business environment. The situation analysis policy realistically evaluates your company's current situation and prospects in order to develop a meaningful business and marketing strategy.

The situation analysis policy also helps you know where your company'stands, where it wants to go, and how it is going to get there, leveraging its strengths and correcting or minimizing its weaknesses.

The Situation Analysis Policy Procedure applies to your company's President/CEO, the marketing manager, and sales manager. (12 pages, 1988 words)

Situation Analysis Activities Covered

• Situation Analysis- Introduction
• Assessing the company's Situation
• Scoring Attributes
• Analyzing the Data
• Situation Analysis Report

Situation Analysis Forms Included

• SWOT Analysis Worksheet Form
• Competitive Analysis Worksheet Form
• Situational Analysis Report Form