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  Sales Lead Management Procedure



 
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Product Code: BMSM-MT1050

  
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Sales & Marketing Procedures Manual
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The purpose of the Sales Lead Management Procedure is to define a process for acquiring sales leads, managing them in a timely manner, and moving them through your company's sales pipeline. The Sales Lead Management Procedure cultivates long term relationships with actual and potential customers, increasing the likelihood of successful closes.

The Sales Lead Management Procedure pertains to the marketing, sales, and customer service departments. (18 pages, 2953 words)

Sales Lead Management Activities Covered

  • Planning Lead Management
  • Implementing the Lead Management Plan
  • Monitoring and Measuring Lead Management
  • Improving Lead Management

Sales Lead Management Forms Included

  • Lead Management Plan Form
  • Lead Database Form
  • Lead Management Status Report Form

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