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Sales & Marketing Procedures Manual
700 Pages - $495

The Public Relations Policy provides a framework for building awareness of your company and its offerings. The Public Relations Policy ensures that a good image of your company is in front of the public (positioning), and influencing the public.

The Public Relations Policy applies primarily to the marketing manager, public relations (PR) director, and company President. (26 pages, 3470 words)

Activities Covered in the Public Relations Policy

• Background
• Developing a Public Relations Plan
• Implementing the PR Plan
• Monitoring the PR Plan
• Updating the PR Plan

References Used in the Public Relations Policy

• U.S. Securities & Exchange Commission (SEC) Fair Disclosure regulations ("Reg FD")
• PRSA Code of Professional Standards

Forms Included in the Public Relations Policy

• Public Relations Plan Worksheet Form
• PR Event Checklist Form
• Public Relations Plan Form
• Media Kit Checklist Form
• Press Release Template Form
• PR Events Log Form