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Sales & Marketing Procedures Manual
700 Pages - $495

The Marketing Research and Analysis Policy helps identify your company's target market through data collection, research, and analysis. The marketing research analysis procedure aims to answer the question, "Who is my customer?"

The Marketing Research and Analysis Policy applies to the CEO and marketing manager. (16 pages, 2440 words)

Marketing Research and Analysis Activities Covered

• Objective-The Target Market
• Identifying the Target Market
• Collecting and Organizing Market data
• Analyzing and Interpreting Market Data
• Findings/ Conclusions
• Adjusting the Marketing Database

Marketing Research and Analysis References Used

• Privacy Act and the Gramm-Leach-Bliley Act (USA)
• Privacy Act and the Personal Information Protection and Electronic Document Act or PIPEDA (Canada)
• The Personal Data Act (Sweden)
• Federal Privacy Act and National Health Act (Australia)
• Telephone Consumer Protection Act (TCPA-USA)
• Can-spam Act of 2003 (USA)

Marketing Research and Analysis Forms Included

• Market Segmentation Worksheet Form
• Marketing Database Form
• Market Analysis Form