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Sales & Marketing Procedures Manual
700 Pages - $495

The Direct Mailing marketing procedure defines the process for developing and executing a direct mailing marketing plan to inform your company's target market, build awareness in your company and its products, and increase sales.

The Direct Mailing marketing procedure applies to the marketing and/or sales manager and personnel assigned direct mail roles and responsibilities. (22 pages, 3527 words)

Direct Mailing Marketing Activities Covered

• Introduction/ Background
• Direct Mail Planning
• Direct Mail Campaign
• Monitoring and Measuring Direct Mail
• Adjusting the Direct Mail Plan

Direct Mailing Marketing References Used

• Data Protection Act (UK)
• Health Information Portability and Accountability Act (HIPPA) (USA)
• 39 USC 335- Deceptive Mail Prevention and Enforcement Act (USA)
• 39 USC 30, 3001, Nonmailable Matter, and 3009, Mailing of Unordered Merchandise (USA)

Direct Mailing Marketing Forms Included

• Direct Mail Planning Worksheet Form
• Direct Mail Budget Worksheet Form
• Direct Mail Plan Form