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Sales & Marketing Procedures Manual
700 Pages - $495

The Customer Quality Policy Procedure facilitates customer relationship improvement. The customer quality procedure also aids in building your customer loyalty, improving customer retention, creating customers as advocates, and creating the opportunity to use customer feedback for improvement by creating positive interactions with customers and cross-functional company representatives.

The Customer Quality Policy Procedure applies to customer improvement interactions coordinated and conducted by the sales or marketing departments. (10 pages, 1536 words)

Customer Quality Activities Covered

• Customer Improvement Plan
• Customer Improvement Actions
• Measuring Customer Improvement
• Enhancing Customer Improvement

Customer Quality Forms Included

• Customer Improvement Plan Form
• Customer Improvement Goals Worksheet Form
• Customer Database Form
• Customer Feedback Form