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Sales & Marketing Procedures Manual
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The Advertising Policy Procedure utilizes your company's advertising resources to reach the target market in the most cost effective manner. The advertising procedure provides a framework for setting and achieving advertising objectives and enables advertising measurement so that your company knows what works and what doesn't.

The Advertising Policy Procedure applies primarily to the marketing manager and company president. (16 pages, 2682 words)

Activities Covered in the Advertising Policy Procedure

• The Advertising Plan-Background
• Developing the Advertising Plan
• Monitoring/Measuring the Advertising Plan
• Updating the Advertising Plan

References Used in the Advertising Policy Procedure

• Consumer Protection Act (USA)
• Guides Against Deceptive Pricing
• Guides Against Bait Advertising
• Guides for the Advertising of Warranties and Guarantees
• Guides for Advertising Allowances and Other Merchandising Payments and Services

Forms Included in the Advertising Policy Procedure

• Advertising Review Worksheet Form
• Advertising Objectives-Strategies Worksheet Form
• Advertising Plan Form
• Advertising Schedule (Sample) Form